We transform operational bottlenecks into working software. Fixed pricing, weekly deliverables, senior engineers only.
A focused 1-hour session to understand the operational problem, current workflows, and desired outcome. No multi-week discovery phase.
Development begins immediately after discovery. Our foundation template means we are never starting from scratch.
Every week, you see a working demo of new functionality. We refine and extend continuously based on your feedback.
You work directly with the engineer building your software. No project managers, no communication layers, no handoffs.
After the build phase (typically 4–8 weeks), the project transitions to a structured hosting and maintenance plan.
No day rates, no scope negotiation documents, no change request processes.
| Factor | Hire Another Person | Hire Applied Iteration |
|---|---|---|
| Annual cost | £30k–45k salary + NI + pension + recruitment | £10k–20k one-off + small monthly hosting |
| Time to impact | 4–12 weeks (recruitment + onboarding) | 1 week (working software from week 1) |
| What changes | Nothing — same manual process, more hands | The process itself — automated permanently |
| Effect on team | None — team still doing the same work | Multiplied — freed to focus on higher-value work |
| Scalability | Linear — more work = more people = more cost | Non-linear — software handles 10x volume at no extra cost |
| If they leave | Knowledge walks out the door, recruit again | N/A — the software stays, maintained on hosting plan |
Traditional consultancies have a structural incentive to extend engagements. The longer a project runs, the more they bill.
Our incentives are structurally aligned with yours. We have a pipeline of clients waiting. We don't need to extend any single engagement beyond what you actually need. Our incentive is the opposite: deliver what was agreed, deliver it well, transition to the maintenance tier, and move on.